Nurtured by a Love for Music
Growing up in a small, supportive town, Laurence Edward displayed a natural inclination toward music from a very young age. His family noticed early on that he possessed an unusual ability to pick up on subtle melodies and rhythmic patterns, which only encouraged his budding passion for sound. Over time, he began experimenting with different music genres and teaching himself the basics of production. Even in those early days, he was certain that music would be a significant part of his future. As he moved through childhood and adolescence, his enthusiasm never waned—if anything, it grew stronger with each new album he listened to or performance he attended. By 2002, he had started crafting his own beats and exploring the technical side of creating music. Yet, he always saw those initial steps as just the beginning of a much bigger journey.
Growing into a Professional Producer
For years, Laurence honed his skills quietly, learning by trial and error and seeking feedback from anyone who would listen. In 2020, he took a decisive leap toward professional music production, motivated by the encouragement of friends, family, and fellow artists who recognized his potential. He discovered that his creative instincts were especially suited to Hip Hop and Dance/House music—a combination that allowed him to experiment with both rhythmic beats and expressive melodic lines. People around him frequently remarked on his knack for knowing exactly how a track should evolve from concept to final cut.
This confidence in his creative vision pushed him to collaborate with vocalists, other producers, and various instrumentalists. Throughout these endeavors, he embraced the challenge of balancing two distinct influences: the driving basslines of House and the lyrical soul of Hip Hop. By doing so, he formed a style that remains uniquely his, even as he continues to refine his craft. In his view, blending genres is not just about mixing sounds; it’s also about telling a story that resonates with different audiences. In many ways, this open-minded approach has helped him form meaningful musical relationships, leading to the release of multiple singles that highlight the breadth of his talent.
Unveiling the New Single: “Plottin and Plannin”
On January 13, 2025, Laurence introduced his sixth single, “Plottin and Plannin,” to the world. Clocking in at three minutes and one second, this energetic Hip Hop piece showcases his evolving production style and his enduring love for rhythm-driven songs. The track features a dynamic contribution from guest artist Thir13een, adding a fresh layer of vocal versatility to complement Laurence’s distinctive beats. Listeners can expect a balanced fusion of tight percussion, intriguing melodic elements, and skillful lyricism.
Fans old and new can easily find “Plottin and Plannin” on iTunes and all leading streaming platforms, along with Laurence’s SoundCloud, YouTube channel, and Apple Music profile. Whether someone prefers mellow grooves or hard-hitting anthems, this release has a bit of everything, ensuring it stands out in today’s crowded music scene. It also pays homage to his earlier work while revealing a modernized approach to production.
Of course, this is not his only track generating buzz. Before unveiling “Plottin and Plannin,” Laurence had already put out five singles on iTunes, each one demonstrating a different facet of his creative mindset. One of his earliest singles, “Mesmerized (feat. Romany),” arrived on March 31, 2023, giving listeners a glimpse into his ability to merge melodic hooks with vivid storytelling. On March 26, 2024, he released two singles: “Be Free (feat. SiphiweM)” and “The One (feat. DSB).” Both songs displayed his love for collaborative energy, adding unique voices to his crisp production style. Then, “My Turn (feat. Mr.Goodbarz & Thir13een),” which dropped on April 27, 2024, and “We Got ’Em (feat. Mr.Goodbarz & Thir13een),” released on October 18, 2024, continued his streak of attention-grabbing collaborations. Each release served as a learning experience that further sharpened his production instincts.
Building a Lasting Legacy
Looking ahead, Laurence intends to keep experimenting with beats, melodies, and vocal performances to elevate his music. He believes that the best tracks come from authentic experiences and genuine passion, rather than adhering strictly to trends or formulas. By embracing the lessons he has learned since 2002 and continuing to polish his craft, he hopes to inspire other emerging talents to pursue their musical dreams. For him, music is more than just a hobby or a job—it is a lifelong devotion that he hopes will resonate with audiences for many years to come.
“Plottin and Plannin” marks the continuation of a remarkable creative journey for Laurence Edward, who set out with nothing but a small hometown upbringing and a keen ear for sound. As this latest single captures his dedication to Hip Hop, it also symbolizes the way he has fused his early love of Dance/House elements with the evolving nature of his artistry. There is little doubt that he will keep building on this momentum, adding new ideas, forging collaborations, and showing that music truly has no boundaries. With each new song, Laurence reaffirms his belief in the power of rhythm and melody to unite people from all walks of life. And in the end, that is exactly what he aims to do—connect, inspire, and leave a lasting mark on the world of music.
