Today we have the privilege of interviewing Rishabh Marathe who speaks to us about his new book ‘Brandify You’
This is a unique offering because it talks about Branding with a purpose and so it made it an interesting proposition. So let’s start!
1. Welcome Rishabh, Please tell us something about yourself.
Hi, I’m Rishabh Marathe, the author of Brandify You, a marketer by profession and a Personal Branding and Mindset Coach. I have been working in the area of Brand and product marketing for the past 12 years. I have recently started coaching people on conditioning themselves to get control of their lives. I always had the ambition to write a book, and I am glad I was able to
2. How did you get into what you do right now? Please tell us more about your journey?
My journey has been pretty amazing, especially in the last 15 months. I remember struggling to find my true identity and purpose in life, when I was in a motivational seminar and from then started my journey of crafting my identity. I went through life in 4 phases. The first phase was of obedience, where I listened to whatever my parents told me. The next phase was rebellion, where funnily enough, I did the exact opposite of what my parents and elders told me to do. Next came the phase of conformity, when I would conform to the success formula of the 95% of the people in the world, who follow others without ever knowing what their true identity is. My reason to write this book is to kick start my journey, to help others figure out their true potential, of how each individual is a superhero and capable of being a powerful personal brand
3. Who are your role models?
I have 4 mentors in life. The first mentor I have is the person who introduced me to the world of online marketing and the way the landscape of India was shifting, Mr. Siddharth Rajsekar. My second mentor is the person who has truly transformed me internally, Mr. Arfeen Khan, who believes I’m capable of making a difference. My third mentor has also given me very strong tools and the power to transform, Mr. Mohammed Rafi and last but not the least, the person who has helped me realize my potential to manage my wealth and my wealth mindset, Mr. Reshveen Rajendran
4. What inspires you?
Well, I have always been fascinated by human potential and the power you and I possess to change our destiny. I was a person ridden with phobias, and I would never have come out of my own shell, had my mind not allowed me to. Our minds are capable of moving mountains. Its time we all become the best version of ourselves
5. Please tell us about your book
Brandify You is my attempt to re-think the personal branding paradigm. My motto is ‘You are the CEO of brand YOU,’ and anything you do will reflect on how good or bad it is. If you have a purpose, a mission to achieve a great place in life that stems out of the need to serve the world, this book is for you. Brandify You is an honest attempt to help educate every individual out there about the benefits of how personal Branding can transform their lives. In today’s competitive world, personal Branding is needed in every walk of life. Whether you are a student, an employee, or an entrepreneur, or even as a person, you need branding. This book helps you understand how you can combine your skillsets and mindset to Brandify You into a strong personal brand and help you achieve that edge over your competition.
6. What are the success strategies/secrets that helped you in your journey?
To be fair, I was very unsuccessful when I was trying my hand at pseudo entrepreneurship. I had no purpose, no passion, and no cause. The moment I got all of these, The journey started getting smoother by the day. Life changed, and I changed as well.
7. What keeps you going when things get tough?
Well, it is both perspective and realization that I have a larger purpose in life than just of the person who I was. I played various lives earlier, and so being inadequate in any one of those roles made me insecure. Now that I have my purpose, it helps me keep grounded.
Another very important thing is Gratitude to each and every hand that has held me on this journey
8. How can people connect with you?
I am available on :
Twitter id – https://twitter.com/RMartey
Facebook page – https://www.facebook.com/skildupcoaching
Youtube channel https://www.youtube.com/channel/UCNtDM4LSD8-9tVEEanP7BVw
9. Any message for our readers…
Your Brands Identity is your Reality. So however you position yourself becomes your identity. You can choose to have an identity of a loser or a rebel or change your mirror and change your identity of a person who can make a difference
10. Where can we buy this book?
You can purchase this book on Amazon (https://amzn.to/2uzZbah)