You successfully created a series of online stores. Now you want to ensure that customers find it easy to access all of them and buy from any one that you want without having to jump around to multiple sites. What you are looking for is a multi store ecommerce solution that makes things easier for customers as well as for you. Here are some of the qualities that the solution will possess.
Easy Shopping at All Of Your Stores Through a Single Interface
While you do keep the shopping sites set up singly, it's also nice to have a single point of entry that allows customers to browse and shop in any of the stores that are offered. This is a great way to motivate those who arrive looking for one thing to note another store and see what it has to offer. The convenience of doing so is bound to be a good thing in terms of generating revenue.
Compare this to the convenience of shopping in an old-style mall. There are different stores, but it's easy to visit each one, go back to another store when desired, and pick up a few things here and there.
Purchasing Everything From One Shopping Cart
How is this solution different from a traditional shopping mall? There was no way to pay for everything at once. With your solution, that's not the case. It's possible to add things from each of your stores into a single shopping cart. When the customer is ready, checking out any making one payment to cover everything is quick and easy.
Since you offer more than one payment option, there's bound to be one that appeals to the customer. In terms of sending confirmations, you can set that up to send a confirmation from each store, or a cumulative confirmation that include every item ordered at each store. Go with the approach that you think your customers will like best.
Tracking Purchases Made From Each Store
The right solution for multi store ecommerce ensures that your customers have no problem tracking the status of each purchase. This is particularly important if those purchases will be fulfilled from a number of different locations. Making it easier to know what's shipped and when it will arrive is a perk that customers are sure to enjoy.
You benefit too, since this solution allows you to access the order and review the status of each item. At a glance, you will know what's being prepared for shipment, what's on the way, and even if it's been delivered.
Keeping Your Financial Records in Order
Managing multiple online stores can be tricky, especially as it relates to tracking sales and expenses related to each of them. You'll find that an ecommerce solution that works well for your clientele also makes it easier to break down sales figures for each store. That in turn makes it the process of keeping your financial records in order a little simpler.
This is great any time, since it helps you know what's selling and how much revenue each store is generating. The detail will also come in handy when the time comes to pay taxes.
Look closely at the solutions that are currently available and see what you think. Never hesitate to accept a free trial and give the solution a try. You may find that it does everything that you want, and helps make the task of operating those stores a little easier.