For taking your E-commerce business to the next level, Instagram is an effective tool you must use. It will make your product discovered by many people around the world. Because Instagram has 500 million active users per month and people like 4.2 billion posts every day. 48.8 percentage of brands use Instagram as their primary marketing platform.
How Instagram Works for Ecommerce Business
More than generic photos, it involves creating more high-quality and creative images of your products that look more engaging.
For the online shopping of your products, it gives easy mobile access for your customers.
Instagram helps to improve your brand position, attract a large audience, expand your reach, enhance engagement,
All of the above generally assist users in their buying decision and give massive revenue to your business.
Today most of the brands no longer depend on Facebook alone for promoting their products and services. They also combined Instagram into their marketing campaign to achieve their marketing and business goals.
Instagram is the best platform; whether you are a startup or a popular brand, you want to attract more people to buy your product or service and build a strong brand value. Find out how Instagram can drive more sales for your E-commerce sales using these nine steps.
1. Switch into Business Account
One of the best features of Instagram is business profiles. The first step in Instagram marketing is switching your personal account into a business account. This feature provides a professional-looking profile for you. It also gives you information on the number of impressions and reaches you get for that post every week.
Converting your personal account into a business account is a very easy method. Follow these three steps to do that:
Move to your account settings and click the option “Switch to Business Profile.”
Then log in to your Facebook account within this account. You will be asked to select the Facebook page which you want to connect with your business page.
After you have selected the Facebook page, you asked to add at least one contact information for your Instagram business page. It can be either a phone number or Email address.
2. Use more attractive photos.
To build a brand value, focus on giving more engaging and attractive visuals for your audiences. Another way to get users to your online store and increase traffic is to use watermark images, including your domain name. Your followers can easily know where to find out more about your business by attributing your image. Also, polish your post with catchy captions. A compelling and robust caption adds more value to your posts.
The image size recommended for Instagram is 1080X1080 pixels, and for captions, the character limit should be 2200.
Pro tip: if you post an image, it will automatically crop into a square, so don’t forget it when placing your domain name at the image.
3. Post User-Generated Content
Encourage your users to create content for you. Ask them to share pictures they bought from your store. Then post those pictures in your account after getting prior permission from them. This way, other users also get inspired to purchase from you. This kind of referral marketing gives you more positive effects on increasing your sales.
4. Hashtags for Reach
If you have a marketing goal in your mind, posting great content is not enough on Instagram. Every image needs support by using relevant hashtags. Using hashtags will help Instagram to categorize various kinds of images and products. A large number of people will see your product of people if you are using appropriate hashtags. It will especially reach your target audience quickly. On the other side if you are using too many or inappropriate hashtags will create a negative impact on your posts.
Hashtags help your profile to discover easily among other social media platforms. When your Instagram content shares on Facebook, the hashtag you used is also automatically shared.
5. Ask Influencers to Review Your Product
One of the popular ways of online marketing is to attract users was influencer marketing. By using this technique, you will get access to people from different niches and globally.
For example, fashion influencers faulting their style, food influencers share their recipes with food lovers, etc.
The image becomes more famous when a brand collaborates with an influencer or blogger. Followers take them more seriously and believe their product reviews, help many brands to improve their conversion, and attract more income.
To make the best out of using this influencer marketing, follow these simple tips:
Influencers know better how to keep their audience engaged if they decide on what content to post. Depending on the mood board, they will work on that campaign.
Approach relevant influencers with a huge fan following.
To enhance the overall look of your page, use influencer content on your page.
6. Ask Influencer to Share Promo Code
You can ask your influencers to share your products’ promo codes in their post after finding the right influencer for promoting. Influencers are highly capable of creating content to expand Instagram reach, which paves the way for constant customer loyalty and increased sales.
7. Use Instagram Advertising
Instagram advertising acts as a great tool for marketers. It will increase the conversion rate of your website and level up your brand. Few facts you know about Instagram advertising are
Instagram ensures your ads get noticed and provides you most engaging audiences.
Instagram ads are remembered more than ads from other platforms- Instagram has an ad recall 2.8 times higher than other social sites.
8. Run Contests
You can run contests and giveaways to boost your conversion. It will help to improve your engagement and increase the number of followers. Always conduct contests with visual content and text. You can also start with teaser campaigns such as “sale start in two days,” “coming soon,” etc. you can also use good and attractive visuals to announce the winners of the contest or giveaways.
9. Use Stickers
Use contexts like time, location, or the weather in your posts. Bring a touch of additional colors by adding stickers in different styles and locations. You can use stories to create this. There are a lot of sticker options available there. You can also use holiday and seasonal stickers to promote sales, shopping, and special events.
Now you learned the best strategies to promote your E-commerce sales using Instagram. They can help you to gain more followers, expand your reach, and drive more sales for your business.
The above is a guest post by Mary Kyle.