Let us understand this from an analogy from our physical world.
When you create a website, it is similar to creating a beautiful showroom. It is just that, the showroom has been created on a vacant road and it does not have any visitors right now. For example, let us say that you have created your website abc.com. This website is brand new and nobody except your friends or family know about it. So, Right now the website would not receiving any visitors since no promotion or marketing has been done for it.
Now, if you need visitors to this showroom, that is if you need visitors to your website. You need to do some promotion. Let us say, you start putting banners in the city that mention that if anyone wants to buy cool shirts, they can visit your showroom abc.com.
So, if you place the banners at popular places in the cities where people already visit. Then when someone looks at your banner, if they are interested in buying cool shirts, they can visit your website abc.com . A banner at a popular website can get you more visitors compared to a banner from a website which does not receive much visitors itself.
A banner from a website that is not popular, is like a banner which is placed in a forest area. So, if nobody visits the forest area, nobody will be able to see your banner to visit your website.
In the online world, if any website links to your website saying goto abc.com , then it is called a backlink. Here is an illustration of multiple websites giving your website backlinks. The text that they use to link to your website is called as anchor text.
A website which is already popular and which gets a lot of visitors and backlinks from other popular websites is called as an authority website.
When a lot of good websites link back to a website, then web search engines get to know about it through their automated web crawlers or web spiders. Now, there are certain other factors as well that a search engine looks before ranking a website:
- On Page SEO Factors
- Off Page SEO Factors
- Google’s algorithm looks for 200+ Ranking Factors
- Social Factors
For example:
- Are people spending enough time on your website?
- Are people talking about your website on social media by sharing its links.
Anyone will only share a link on their social media profile if they like it. That is why it is repeatedly said by experts that good content is important, because if you have quality content on your website, only then will people like to share it on social media or provide a backlink from their website.
After considering multiple factors as mentioned above, If a web search engine’s algorithm believes that you have a good website, then only it would start sending visitors to your website based on specific or relevant keywords. So, when someone searches about those keywords on google which are relevant to your website, it can show your website in search engine result pages (SERP’s). For example:
So, gradually your website / showroom starts receiving visitors. You can use both promotional strategies (paid promotion such as Pay per Click and Pay per impressions ) as well as organic strategies such as off Page SEO to bring traffic to your website. In case you are interested, here is the detailed guide on Off Page Search Engine Optimization.
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